Crafting beautiful experiences, one pixel at a time

Naomi's UX Portfolio

8 years of design experience, with a deep understanding of user-centred design principles and interaction design best practices.

I believe in the power of design to simplify complexity and transform ideas into elegant solutions that make a real difference.

Redesigned the platform to automate your investing.

A centralised platform for accessing pricing structures across pest control services

A revolutionised way for pest control officers to conduct inspections

A digital healthcare platform designed to help patients access medical services

Language learning made fun

Improved collaboration and ways of working by facilitating squad workshops, documenting improved processes and ensuring stakeholder engagement during design ceremonies. This helped develop our teams RACI and the understanding of double diamond within cross-functional disciplines
Led and shipped several large-scale projects å end-to-end, ensuring design decisions were researched based and the holistic journeys met both user and business needs.
Mentored junior and intern designers assisting with skill development and team efficiency.
Owned design initiatives to improve the companies reporting templates, motion design, and illustrations

Owned and managed the complete design lifecycle of a major app (B2C), integrating design systems from two merging companies, which resulted in an 60% reduction in customer pain points. Launched the pilot in Florida for 2023 with great user feedback leading to nationwide adoption, marking a milestone in their digital transformation.
Utilised agile methodologies to drive the design process, from ideation through wire-framing, user testing, and final implementation, ensuring a user-centred approach at every stage.
Performed routine design reviews through till post-build, to guarantee "pixel-perfection" and documented detailed annotations for each iteration, contributing to a flawless developer hand-over.

Led the design initiative for their health tech web application, leveraging Figma to develop user-centric designs, and solicited user feedback to inform continuous improvement and adaptation, fostering an iterative design process.
Championed the maintenance and evolution of the design system, guaranteeing consistency and operational efficiency within design workflows.
Drove process enhancements that streamlined design workflows and significantly increased design efficiency, resulting in accelerated project timelines and greater productivity.

Collaborated closely with interdisciplinary teams, including art, design, and tech, to drive the development, implementation, and enhancement of the user interface for their mobile game launch on iOS and Android platforms.
Translated the project's creative vision into captivating and user-friendly interface designs while navigating the technical constraints of the Unity engine.
Assumed responsibility for the in-game UI development, meticulous asset management, and optimisation to ensure peak performance for their shipped title, ‘Fluency Runner’, an EduTech language learning game.
Conducted extensive research to propose artistic styles for the UI that resonated with the project's genre and target audience, meticulously focusing on composition, colour palette, and rendering techniques.

Performed evaluative research on their SaaS and B2B products, identifying design shortcomings through market and trend analysis.
Harnessed a wide array of design software and tools, including Figma, Adobe Photoshop, and Webflow, to create high-fidelity mock-ups, prototypes, and visual assets.
Collaborated closely with cross-functional teams, including developers, product managers, and QA analysts, to create a seamless user experience that aligns with the company's’ brand identity and business objectives.

Contributed to the design and launch of their B2B website using strong agile methodologies and developed marketing campaigns, which increased their online, lead generation by 24%.
Conducted usability tests, heuristic evaluations and accessibility reviews of their Web application.
Collaborated on sketches, wireframes and mock-ups to communicate user flows and interactions to product analysts and the software development team.